Case Study: Plexus International improves website usability and lead generation with Windmill Strategy

Plexus International boosts sign-ups and conversions with Windmill Strategy

Plexus International, a provider of training and assessment solutions, faced the challenge of modernizing its website to better connect with its B2B customers. Historically, their marketing efforts were minimal due to the mandatory nature of their services, but they needed a more unified and accessible online presence. Partnering with Windmill Strategy, they first worked to identify three key user personas—the Practitioner, the Auditor, and the Director—to understand their specific needs.

Windmill Strategy implemented a comprehensive web design solution focused on improving the overall user experience. This included reorganizing the sitemap and primary navigation, updating product search and e-commerce functionality, streamlining product pages, and restructuring the blog with new modular components. These changes led to improved site navigation, less confusion, better access to communication, and increased traffic toward potential conversions. Windmill Strategy helped Plexus International create a more useful and effective website for its target audiences.

Plexus International