Windmill Strategy
238 Case Studies
A Windmill Strategy Case Study
Path Robotics, Inc., a manufacturer of AI-powered industrial robots, needed to generate awareness and high-quality leads for its new robotic welding services program, Path Foundry. They partnered with the digital marketing agency Windmill Strategy to create a targeted pay-per-click (PPC) campaign to meet this challenge.
Windmill Strategy developed a PPC campaign and landing page focused on keywords for welding services, which included ad copy with clear calls to action. The results were impressive, generating over 12,000 impressions, 945 clicks, and 26 high-quality leads in two months. The campaign's success led Path Robotics to make it an evergreen part of their marketing strategy.