Case Study: Northern Pump modernizes its website and boosts lead generation with Windmill Strategy

Northern Pump modernizes its website with Windmill Strategy to improve lead generation and recruiting

Northern Pump, a custom gear pump manufacturer and subdivision of McNally Industries, sought to modernize its online presence to boost business and reach new markets. They partnered with the web design company Windmill Strategy to overhaul their website, aiming for a state-of-the-art appearance, improved recruiting, and better lead generation through enhanced SEO for industry keywords.

Windmill Strategy developed a modern WordPress website for Northern Pump, focusing on a clean design with dynamic elements and improved navigation. The solution included a custom theme that integrated with existing systems, training for the client to maintain a professional tone, and a new sitemap to better showcase products and case studies. While specific metrics are not provided in the text, the project successfully delivered a website designed to increase niche online representation, generate higher quality leads, and support overall business growth for the client.

Northern Pump