Case Study: NDT Products Limited Reclaims Market Leadership with Windmill Strategy

NDT Products Limited reclaims market leadership with Windmill Strategy's website redesign

NDT Products Limited, a Canadian supplier of non-destructive testing equipment, faced a challenge with its outdated website and unreliable product catalog, which was negatively impacting its brand perception. They partnered with the web design company Windmill Strategy to undertake a complete redesign focused on e-commerce functionality to better serve their technical audience and distributors.

Windmill Strategy implemented a bold website redesign using WooCommerce on WordPress, which involved manually rebuilding the extensive product catalog from PDF sources. The solution included a customized product search tool and an editable catalog structure built for future growth. The new website successfully reclaimed NDT's market leadership by providing a modern platform designed to increase engagement, conversions, and leads.

NDT Products Limited