Case Study: Mott Corporation boosts leads and organic traffic with Windmill Strategy

Mott Corporation boosts organic form submissions 63.6% with Windmill Strategy

Mott Corporation, a precision filtration company, faced challenges with an outdated paid search program driving low-quality leads and website issues hindering organic performance. They partnered with digital marketing agency Windmill Strategy to modernize their approach through a cohesive digital marketing strategy, aiming to align paid search with company goals and increase form fills.

Windmill Strategy implemented a complete overhaul of Mott's PPC campaigns with new keyword research and ad copy, followed by a comprehensive SEO strategy addressing product pages, blog content, and technical issues on application pages. The results were dramatic: paid leads increased by 93% while cost per lead decreased by 6%, and organic form submissions rose by 63.6%, with a staggering 1,242% increase in submissions from the application pages section.

Mott Corporation