Case Study: Midwest Rubber Service & Supply improves website traffic and engagement with Windmill Strategy

Midwest Rubber Service & Supply boosts traffic 26% with Windmill Strategy

Midwest Rubber Service & Supply, a provider of custom-made rubber products, had an unfinished website with unclear messaging that failed to engage its niche B2B audience. They partnered with Windmill Strategy to complete the site's development and improve its overall positioning and content.

Windmill Strategy implemented a strategic solution focused on clarifying the company's messaging and positioning, which became the foundation for new copy and an improved site structure. The vendor also ensured the site's backend was secure and provided SEO recommendations. As a result, the refreshed website delivered a 26% increase in traffic and a 76% rise in session duration for Midwest Rubber.

Midwest Rubber Service & Supply