Case Study: Micro Weld achieves a flexible, high-converting website with Windmill Strategy

Micro Weld launches a flexible new website on time with Windmill Strategy

Micro Weld, a manufacturer of industrial butt welders, faced challenges with its outdated website built on a restrictive third-party platform. The site made it difficult for users to find products and for the marketing team to add new content or control their online presence. They partnered with the web design and digital marketing agency Windmill Strategy to create a new, flexible website foundation to support their marketing goals.

Windmill Strategy developed a custom WordPress website with a rebuilt product catalog, using a detailed import spreadsheet to migrate complex product data. The solution included advanced filtering, improved authoring capabilities for SEO, and integrations for analytics and compliance. The result was an intuitive user experience with a flagship product "finder," giving Micro Weld a robust platform for marketing campaigns. The project was completed on time and on budget, with the client praising Windmill for their strategic approach and incredible team.

Micro Weld