Case Study: Micro Weld doubles organic traffic with Windmill Strategy

Micro Weld grows organic sessions 129% with Windmill Strategy

Micro Weld, a manufacturer of specialized welding equipment, partnered with digital marketing agency Windmill Strategy. Their challenge was that their recently redesigned website had strong foundational elements but its potential for organic search visibility was completely untapped. This left them with low traffic and made it difficult for their core engineering audience to find their specific product and application pages through search engines.

Windmill Strategy implemented a sequenced SEO program, first strengthening the site's technical and analytics foundation before building a new category-driven content architecture. This strategy created optimized pages for each metal, industry, and application, diversifying the site's ranking profile beyond its homepage. The results included a 129% increase in organic sessions, a 180% increase in key events, and a 300% jump in keywords ranking in the #1 position, transforming the site into a powerful engine for qualified lead generation.

Micro Weld