Case Study: Mereen-Johnson boosts inquiries and engagement with Windmill Strategy

Mereen-Johnson boosts engaged sessions 122% with Windmill Strategy

Mereen-Johnson, a manufacturer of industrial woodworking machinery, found its outdated website failed to represent its advanced capabilities in automation and robotics. This legacy issue, compounded by the need to integrate content from a recent acquisition, hindered the company's growth goals. They partnered with web design vendor Windmill Strategy for a website redesign to address this challenge.

Windmill Strategy implemented a comprehensive solution involving UX and content strategy, a new information architecture, and custom development on WordPress. This included creating new industry landing pages, converting product PDFs into HTML pages for better SEO, and highlighting the company's automation expertise. The results were significant, with a 140% growth in new users and a 122% increase in engaged sessions post-launch, successfully repositioning Mereen-Johnson as a leader in automated solutions.

Mereen-Johnson