Case Study: InflexionPoint achieves a modern brand identity and website with Windmill Strategy

InflexionPoint launches a new brand and website in a few months with Windmill Strategy

InflexionPoint, formerly known as Automated Control Concepts, is a provider of next-generation digital solutions for highly regulated industries. The company's outdated name and brand identity were hindering its growth and failing to reflect its expanded capabilities as a digital solutions provider. They engaged the vendor, Windmill Strategy, for a complete brand overhaul involving naming, branding, and a new website.

Windmill Strategy conducted interviews to develop a new strategy, resulting in the new name InflexionPoint. They created a full brand identity including a logo and visual style, which was then implemented into a modern website designed to target key industry decision-makers. The project was launched successfully with an MVP site for a major trade show, followed by the full site. Windmill Strategy also provided marketing templates, enabling InflexionPoint to present a clear new vision internally and externally.

InflexionPoint