Windmill Strategy
238 Case Studies
A Windmill Strategy Case Study
HydroPoint, a smart water management company, faced a challenge after an acquisition: they needed to integrate a new brand into their website and create a scalable, mobile-responsive content framework to handle a large volume of dense material. Their top priorities were to generate qualified leads and integrate them into their Salesforce/Pardot system. They partnered with the web design company Windmill Strategy to address these complex requirements.
Windmill Strategy implemented a multisite solution, establishing HydroPoint as the overarching corporate brand with microsites for its sub-brands. This involved a complex custom taxonomy, an extensive redirect strategy, and multiple integrations including Salesforce/Pardot for lead capture. The result was a scalable content platform with a seamless mobile experience that successfully met all of HydroPoint's goals and objectives.