Case Study: Holland Supply modernizes B2B e-commerce and lead generation with Windmill Strategy

Holland Supply organizes 25,000 SKUs with Windmill Strategy

Holland Supply, a natural gas product distributor, faced the challenge of modernizing its outdated brochure-style website. The company needed a robust e-commerce platform to generate traffic, convey its consultative brand, and efficiently move leads into the sales funnel, all while adding significant new functionality. To achieve this, they partnered with web design company Windmill Strategy for a comprehensive website overhaul.

Windmill Strategy implemented a custom e-commerce solution for Holland Supply, which included a complex integration with the NetSuite platform via a partner, In8Sync. This allowed for the organization of over 25,000 SKUs and the creation of a unique product filtering system. The project successfully transformed the site into a full-fledged e-commerce platform that placed Holland Supply far ahead of its competition.

Holland Supply