Case Study: Hamilton Thorne boosts leads and website performance with Windmill Strategy

Hamilton Thorne cuts 15-second load times with Windmill Strategy

Hamilton Thorne, Inc. (HTI), a manufacturer and supplier of IVF equipment, was struggling with an outdated website that had a high bounce rate, long load times, and was difficult to manage, leading to few leads. Seeking a fresh start, HTI turned to Windmill Strategy for a website redesign to increase traffic and improve their digital marketing competitiveness.

Windmill Strategy built a new WordPress website with a user-focused content hierarchy and advanced custom taxonomies for improved navigation and resource filtering. The solution included a distributor portal with custom user roles and integrated lead generation with Salesforce. The result was a fast-loading, easy-to-update website that reflects HTI's industry leadership and is optimized to generate more leads. Post-launch, HTI signed on with Windmill for a security and maintenance package.

Hamilton Thorne, Inc. (hti)