Case Study: FasTest Achieves a High-Performing B2B E-Commerce Website with Windmill Strategy

FasTest cuts bounce rate from 57% with Windmill Strategy

FasTest, a manufacturer of advanced sealing connection tools, faced a high bounce rate and needed a new e-commerce website to serve as a primary sales channel and reduce the burden on its internal teams. Their challenge involved integrating complex technical requirements like an ERP system and a separate blog into a new site by a strict deadline. They partnered with the web design company Windmill Strategy to undertake this project.

Windmill Strategy implemented the solution through continuous collaboration and reprioritization, successfully integrating all required features including the ERP and complex product filtering. The project was delivered on time, resulting in a robust website that provides engineers with quick access to product specs and effectively showcases FasTest's offerings. The new site helps improve processes, safety, and throughput for their audience.

FasTest