Case Study: Eyecon increases pharmacy leads and website engagement with Windmill Strategy

Eyecon boosts page views 7x in 20 days with Windmill Strategy

Eyecon, a company that designs automated pill counting systems for pharmacies, faced the challenge of converting more website visitors into leads and customers for its innovative product. They partnered with the web design and digital marketing agency Windmill Strategy to create an engaging website that could effectively demonstrate the system's value proposition to risk-averse pharmacists and corporate decision-makers.

Windmill Strategy developed a re-imagined website featuring a compelling demonstration video and a gated ROI calculator to capture leads. The solution resulted in a dramatic seven-fold increase in page views and halved the bounce rate within just 20 days of launch. Additionally, Windmill implemented a customer portal and e-commerce features, which improved operational efficiency for both Eyecon's employees and its customers.

Eyecon