Case Study: ETI boosts qualified leads with Windmill Strategy’s web design and branding

ETI increases organic traffic 35% with Windmill Strategy

ETI (Electronic Technologies International), an electronic contract manufacturer, faced the challenge of integrating a recent acquisition and modernizing its outdated branding and website. Their existing site was not generating enough qualified leads and lacked an efficient way for prospects to submit project documentation. They partnered with the vendor Windmill Strategy for web design and branding services to create a cohesive identity and improve their digital presence.

Windmill Strategy conducted stakeholder interviews and developed a unified branding strategy, modernizing the logos for both ETI and its acquisition. They built a new WordPress website using Gutenberg blocks, featuring a custom design and a key contact form that allows for document uploads. The results were significant, with a 37% increase in new users, a 35% increase in sessions, and a 2.4% organic conversion rate. The website now generates 25-30% of the company's leads and has doubled its organic traffic.

ETI (Electronic Technologies International)