Case Study: Endress+Hauser drives 4,200+ leads with Windmill Strategy's Performance Max campaigns

Endress+Hauser generates 4,200+ leads with Windmill Strategy

Endress+Hauser, a global leader in industrial automation and process measurement solutions, sought a targeted digital marketing strategy to drive more qualified leads. They partnered with vendor Windmill Strategy to explore the efficacy of Google's Performance Max campaigns to reach new customers and maximize ROI.

Windmill Strategy implemented advanced Performance Max campaigns using custom audience signals and tailored ad copy. This solution delivered over 4,200 new leads with a highly competitive cost per acquisition of $6.60 and a conversion rate of 5.02%, more than double the industry average. The campaign's success, which included a lead that resulted in a million-dollar purchase, cemented Performance Max as a primary strategy in Endress+Hauser's marketing efforts.

Endress+Hauser