Case Study: Endress+Hauser boosts SEO and thought leadership with Windmill Strategy’s blog website

Endress+Hauser boosts blog engagement to 8.5% with Windmill Strategy

Endress+Hauser, a global leader in process instrumentation, needed a dedicated blog to improve SEO and share educational content with its U.S. customer base, as its main website had editorial limitations. They partnered with web design company Windmill Strategy to create a complementary, content-focused website that would establish thought leadership, generate leads, and drive traffic back to their primary site.

Windmill Strategy designed and developed a user-friendly blog with intuitive navigation and filtering by category, industry, and content type. They embedded CRM forms directly into the site for a seamless user experience and launched the project a week ahead of schedule. The new blog achieved an 8.5% social media engagement rate, significantly higher than the previous 3-4%, and became a valuable content bank for the sales team, generating excitement and contributions from internal subject matter experts.

Endress+Hauser