Case Study: Andersen Sterilizers achieves more qualified leads with Windmill Strategy’s website redesign

Andersen Sterilizers generates more qualified quote requests with Windmill Strategy

Andersen Sterilizers, a family-owned American manufacturer and global leader in ethylene oxide sterilizers, was receiving virtually no qualified leads from its outdated website. The company challenged Windmill Strategy, a web design and digital marketing agency, to redesign its site to effectively market its products to diverse audiences and educate visitors on sterilization methods.

Windmill Strategy implemented a highly segmented website with an intuitive navigation system and flexible block libraries, allowing for targeted content for veterinary, medical, industrial, and research users. The solution succeeded in generating a startling number of requests for quotes from qualified leads. The new site also provides the client with the statistics needed to track ROI and includes WooCommerce setup for future e-commerce potential.

Andersen Sterilizers