Case Study: AIP Publishing improves website usability and content management with Windmill Strategy

AIP Publishing eliminates content bottlenecks with Windmill Strategy

AIP Publishing, a not-for-profit scholarly publisher in the physical sciences, faced the challenge of an outdated website that was difficult to update and not mobile-friendly. This was a significant hindrance for their core audiences of researchers and authors. They partnered with the vendor Windmill Strategy for a website redesign and development solution.

Windmill Strategy implemented a new website with a simplified information architecture and built it on the WordPress CMS for easy maintenance. The solution eliminated internal bottlenecks, allowing AIP's team to update content without technical support. The new site also better serves the publisher's key audience of librarians by organizing essential resources in an easy-to-find manner. The vendor was praised for its responsiveness and reliability throughout the process.

AIP Publishing