Case Study: Centre for Sustainable Energy boosts conversions with Winc Studio's Futureproof platform rebuild

Centre for Sustainable Energy boosts checkout completions with Winc Studio

The Centre for Sustainable Energy faced a conversion problem with its Futureproof platform, which was built on WooCommerce. Their challenge, as addressed by Winc Studio, involved a rigid product structure, broken tax calculations, and a complex checkout flow that buried location-based eligibility checks, causing households to abandon the process mid-purchase.

Winc Studio rebuilt the e-commerce architecture from the ground up, implementing a custom tax system, a flexible voucher system, and location-based service filtering. The solution streamlined the entire user journey and checkout flow, removing friction points. This new flexible architecture allowed the Centre for Sustainable Energy's team to independently manage new services and regions, ultimately built to convert households into supported users.

Centre for Sustainable Energy