Case Study: Boots boosts Love Island sponsorship awareness and sales with Wilson Hartnell

Boots boosts Love Island reach to 2.3 million with Wilson Hartnell

Boots, a health and beauty retailer, partnered with vendor Wilson Hartnell to amplify its sponsorship of the reality television show Love Island. The challenge was to raise awareness of the partnership, showcase specific products like the Soltan sun protection range, and drive sales among a key audience of 16-34 year-olds.

Wilson Hartnell implemented a PR and influence campaign that included consistent media communications, a product drop, paid social content, and an influencer viewing party designed to replicate the Love Island villa. The solution successfully generated significant positive media coverage and a major uplift in sales, including a 152% increase for the Soltan Clear and Cool Mist SPF 30. The campaign achieved a total reach of over 2.3 million people.

Boots