Case Study: Warren County Convention Center and Visitors’ Bureau boosts tourism with Wilson Advertising

Warren County Convention Center and Visitors’ Bureau drives $1 billion in tourism with Wilson Advertising

Wilson Advertising partnered with the Warren County Convention Center and Visitors’ Bureau, which was facing a critical challenge of declining tourism numbers that threatened its primary funding source. The customer needed to effectively communicate the wide range of local attractions and experiences to potential visitors to reverse this trend.

The solution from Wilson Advertising was a comprehensive multi-channel rebranding strategy that positioned the area as "Ohio’s Largest Playground." This involved a responsive website redesign, digital and print advertising, and targeted SEO/SEM. The results for the customer were significant, including generating $1 billion in yearly tourism dollars for the first time and achieving a 33% increase in organic web traffic.

Warren County Convention Center and Visitors’ Bureau