Case Study: Teradata grows PARTNERS Conference attendance with Wilson Advertising

Teradata grows PARTNERS attendance by over 60% with Wilson Advertising

Wilson Advertising was engaged by Teradata, which sought to expand the audience for its annual PARTNERS Conference beyond its traditional base of technical and data professionals to include a more general business audience.

Wilson Advertising developed a comprehensive solution that included creating a fresh theme, deploying targeted digital and email marketing campaigns, and designing extensive onsite signage and interactive experiences. This strategy resulted in an average attendance growth of over 60% since 2012 and a massive social media impact, including over 46 million social impressions in 2016.

Teradata