Case Study: Teradata boosts global employee engagement with Wilson Advertising

Teradata engages 1 in 3 employees with Wilson Advertising

Wilson Advertising partnered with Teradata to address the challenge of celebrating its new independence as a company and uniting its global workforce of over 11,000 employees. The goal was to foster excitement, engagement, and pride by focusing on the people behind the company's success rather than just its accomplishments.

The solution from Wilson Advertising was a multifaceted digital marketing and event campaign called "Teradata Ten." This included an interactive internal website, social media integration, global event mailers, and daily gamified contests. The results were highly successful, with over one in three employees creating profiles on the site and thousands of daily interactions. The campaign generated massive engagement, with hundreds of employees across dozens of offices sharing their celebrations on social media.

Teradata