Case Study: Inglot Cosmetics improves mobile-first ecommerce with Willows Consulting

Inglot Cosmetics improves mobile ecommerce with Willows Consulting as 85% of visits come from mobile devices

Inglot Cosmetics, an Ireland-based beauty company, required a complete ecommerce redesign to address their complex product setup and mobile-first customer base. Their challenge was to build a B2C multistore website for the UK and Ireland that provided a top-class user experience, particularly on mobile devices which accounted for 85% of their traffic. They engaged Willows Consulting for this project.

Willows Consulting implemented a solution that included a complex build-your-own palette feature presented on a simple product detail page, alongside integrations for multi-warehouse stock levels and order fulfillment through multiple shipping carriers. The vendor successfully delivered the redesigned ecommerce platform, though the specific measurable results were not detailed in the provided text.

Inglot Cosmetics