Case Study: National Snaffle Bit Association expands its audience and modernizes its brand with Willow Marketing

National Snaffle Bit Association rebrands after 40 years with Willow Marketing

The National Snaffle Bit Association, a member-based organization for show horses and equine programs, faced the challenge of a brand name that misrepresented its activities and a marketing approach that failed to connect with audiences beyond the elite competitive market. The vendor, Willow Marketing, was engaged to help the association expand its target audience and better reinforce the emotional connection members have with their horses.

Willow Marketing's solution was to evolve the 40-year-old brand to be rooted in tradition while making it more welcoming for the future. They moved the storytelling focus from high-level competition to emotional stories of connection and updated the visual identity with a new logo and richer color palette. The vendor did not provide specific measurable results in the supplied text.

National Snaffle Bit Association