Case Study: Marian University inspires donor generosity with Willow Marketing

Marian University advances $500 million fundraising goal with Willow Marketing

Marian University faced the challenge of raising $350 million by 2025 and needed a powerful way to share its story to inspire donors for its Journey to 2030 campaign. Willow Marketing partnered with the university to translate its vision into an emotionally resonant message using a storytelling strategy, video production, and digital content.

Willow Marketing designed a central campaign landing page, created social content, and produced cinematic videos that became cornerstone tools for the campaign. This solution helped amplify Marian's message, build sustained engagement, and strengthen donor relationships, keeping the campaign's momentum strong on its way to achieving its historic fundraising goals.

Marian University