Case Study: Vulsteke Commercial Buildings doubles social media growth with Willow

Vulsteke Commercial Buildings doubles engagement by 102.5% with Willow

Vulsteke Commercial Buildings, a commercial construction company based in West-Flanders, faced a challenge with its chaotic and last-minute social media strategy. Office manager Annelore Verlinde needed to increase the company's visibility and attractiveness as an employer but lacked the time and a strategic approach, risking Vulsteke fading into the background in a competitive regional market.

Willow provided a solution through initial coaching to structure their content and find the right tone, followed by the use of its tool for effortless cross-posting and scheduling. This implementation led to significant results: a 66.8% increase in impressions, a 102.5% growth in engagement, and the addition of 1,474 new followers across LinkedIn, Instagram, and Facebook within a year. The impact for Vulsteke, thanks to Willow, includes standing out more as an employer, showcasing expertise to a wider audience, and allowing their team to work more strategically.

Vulsteke Commercial Buildings