Case Study: Verzekeringskantoor Coenen achieves always-on social media with Willow Create

Verzekeringskantoor Coenen boosts weekly impressions by 2,475% with Willow Create

Verzekeringskantoor Coenen, a fourth-generation family-run insurance brokerage, faced the challenge of maintaining a consistent social media presence. Owner Wouter Coenen had valuable content but struggled to post regularly due to the demands of his client work and small team, leading to a bursty, on-and-off posting pattern. He turned to the vendor Willow and its product Willow Create to address this.

Willow Create provided an always-on content engine that transformed Wouter's existing expertise, such as magazine articles and blog posts, into a steady stream of ready-to-publish social media content. The solution from Willow freed up his time for more personal posts and resulted in a massive measurable impact: a +2,475% increase in weekly impressions and a +1,045% increase in weekly engagement, the strongest growth in the test group.

Verzekeringskantoor Coenen