Case Study: Testersuite doubles social media output with Willow

Testersuite doubles LinkedIn output with Willow

Testersuite, a company in the software testing industry, had an established LinkedIn presence but sought to grow beyond their modest output of a few posts per month. They needed a structured yet simple tool to help them achieve this strategic growth, which led them to the vendor Willow.

Using Willow's content calendar and category system, Testersuite streamlined their planning and empowered multiple team members to contribute. This solution allowed them to double their social media output and consistently post high-quality content. As a result, Willow helped them achieve double-digit growth in impressions, engagements, and follower count, moving beyond vanity metrics to a mature LinkedIn strategy.

Testersuite