Case Study: Pono achieves sustainable LinkedIn growth and pipeline momentum with Willow

Pono grows social reach by 268K impressions with Willow

The customer, Pono, is a business represented by its founder Inge Neels. The challenge was to build a more effective and sustainable social media presence on LinkedIn to generate business leads, moving beyond a simple weekly posting habit. They sought a solution to help achieve this, which led them to the vendor, Willow.

Willow provided its service to Pono, which included structured coaching and content scheduling. The solution implemented turned their social media into a highly successful pipeline generation tool. The results were significant, including a viral post with over 268,000 impressions, a flooded inbox with new inquiries, and the achievement of their business targets ahead of schedule.

Pono