Case Study: Pono achieves 56 weeks of consistent LinkedIn presence with Willow

Pono builds a 56-week LinkedIn streak with Willow

The customer, Pono, an HR consultancy, faced the challenge of maintaining a consistent and relevant LinkedIn presence amidst a busy schedule. Inge Neels struggled to find time for social media and determine what content would resonate with her audience. To address this, she turned to Willow for its social media coaching and scheduling tools.

Willow's solution provided personalized coaching and an intuitive content calendar, which allowed for planning posts ahead of time. This led to a 56-week uninterrupted posting streak. The results included over 4,135 engagements, 500+ link clicks, and a 30.77% growth in her company page audience, solidifying her reputation as a respected HR expert in medtech.

Pono