Case Study: Osiris Recruitment grows a loyal audience with Willow

Osiris Recruitment grows audience 65% with Willow

Osiris Recruitment, a new strategic recruitment firm founded by Jan Willem van Bedaf, needed to build visibility and trust quickly. As a solo founder operating without a traditional website, he relied on social media but lacked the structure and time to manage multiple platforms effectively. He turned to Willow, starting with a free trial of their platform and later adding their strategic coaching service to transform his social media approach from a source of pressure into a systematic growth engine.

Willow provided a centralized platform for scheduling posts across LinkedIn, Instagram, and Facebook, combined with personalized coaching from a dedicated expert. This solution enabled Osiris Recruitment to plan content months in advance, reducing the daily mental load on the founder. The measurable results were significant: a 65% growth in total audience, adding 455 new followers, a 45% increase on LinkedIn, and approximately 1,200 interactions on the founder's personal posts, all contributing to greater brand awareness and inbound interest.

Osiris Recruitment