Case Study: OECO Group automates podcast social media and saves hours with Willow

OECO Group schedules a month of social content in 30 minutes with Willow

The customer, OECO Group, faced a challenge with promoting its top business podcast, PS:Grow. Host Peter Snauwaert needed to do marketing to gain new listeners but disliked the process, finding his previous tools like Buffer and Meta Business Suite to be a mess. He sought a more user-friendly solution to automate social media.

Willow provided a local, user-friendly platform that allowed Peter to easily create and schedule a full month of content across Instagram, Facebook, and LinkedIn in just 30 minutes. The solution from Willow delivered significant results, including posts that went viral and reached over 400,000 people. One post achieved a 30% engagement rate and drove 190 clicks, successfully bringing in dozens of new listeners for the podcast.

OECO Group