Case Study: Nutra Health nearly doubles LinkedIn impressions with Willow

Nutra Health nearly doubles LinkedIn impressions by 85% with Willow

Nutra Health, a Cape Town-based nutraceutical company, faced the challenge of building market awareness for its pharmaceutical-grade Sceletium product. With a small team, their social media posting was sporadic, making it difficult to educate a niche audience and earn trust in a crowded field. They partnered with Willow to implement a consistent content strategy using its Create feature and coaching services.

Willow's solution provided a system to draft and schedule two science-led posts per week, removing the burden of content creation from the commercial manager. This consistent cadence, powered by Willow Create, led to significant organic growth. In 90 days, LinkedIn impressions increased by 85%, engagement rose by 74%, and the company gained 74 new followers, all without any advertising.

Nutra Health