Case Study: Itineris strengthens employer branding and scales employee advocacy with Willow

Itineris grows LinkedIn followers by 48.45% with Willow

Itineris, a leading IT consulting company, faced a challenge with its fragmented social media strategy. Their efforts lacked direction, making it difficult to strengthen employer branding, generate leads, and build market awareness. They turned to vendor Willow for a solution using its combination of social media coaching and an AI-driven platform.

Willow helped Itineris develop a targeted strategy and co-create high-quality content for LinkedIn. The results were a dramatic transformation: their LinkedIn audience grew by 48.45% to nearly 25,000 followers, and their content garnered over 312,000 impressions. Beyond the metrics, Itineris successfully hired dozens of new employees and launched an employee advocacy program with nine engaged participants.

Itineris