Case Study: Jason Frazell Coaching builds an online presence with Willow

How Jason Frazell built an online presence for his coaching business

Jason Frazell, a solo entrepreneur and executive coach, needed to build and maintain a strong online presence to stay relevant for his global client base. His challenge was to consistently create and share engaging content that showcased his expertise and personal brand across social media without it becoming a burdensome task. He turned to Willow and its content discovery tool to help find relevant material.

Using Willow, Jason was able to easily discover and schedule content from influencers and topics relevant to his audience. He added a personal touch with his own captions, which helped him build genuine connections. The vendor's platform supported his overall content strategy, which included a weekly podcast. This consistent effort, facilitated by Willow, resulted in increased podcast listenership, a growing audience, and the generation of business leads directly through his content.

Jason Frazell Coaching

Jason Frazell

Founder