Case Study: Immowi streamlines multi-channel social media and employee advocacy with Willow

How Immowi uses employees in their multi-channel social media approach

Immowi, a data and software company specializing in real estate lead generation, faced the challenge of managing a consistent, multi-channel social media presence without it becoming a drain on resources. They turned to Willow for its automated social media platform and coaching services to streamline this process and enhance their corporate branding.

Willow provided a centralized platform for automation and assigned a dedicated social media coach to Immowi. The solution involved linking all employees to the system to facilitate authentic, multi-channel communication. The results were so successful that Immowi created a dedicated "Willow campaign manager" role and regularly recommends the vendor to its own customers, praising its ease of use, competitive pricing, and the content inspiration it provides.

Immowi

Anton De Clerq

Founder