Case Study: Groep Verhelst achieves streamlined multi-team social media management with Willow

Groep Verhelst grows followers 37% with Willow

Groep Verhelst, a construction group based in Belgium, needed a more efficient way to manage social media planning across its multiple companies, channels, and internal departments. Their challenge was to gain more clarity and enable simpler collaboration without adding complexity to their broader marketing operations. They turned to Willow to find a solution.

Willow provided a central environment for Groep Verhelst to plan, track, and analyze all social media channels. This solution enabled efficient collaboration between marketing, HR, and sustainability teams, leading to the publication of over 800 posts a year. The measurable results included a 37% growth in total followers to over 17,500 and more than 1.5 million impressions across LinkedIn, Facebook, and Instagram. Willow helped the group achieve a stronger, more consistent social media presence.

Groep Verhelst