Case Study: Godderis Accountancy boosts social media reach and recruitment with Willow

Godderis Accountancy boosts reach to 127,657 with Willow

Godderis Accountancy, a family-run accountancy firm in Belgium, faced a challenge with recruitment due to its inconsistent and nearly non-existent social media presence. The firm partnered with Willow, which provided social media coaching, a content platform, and strategic guidance to help improve their online visibility and attract new talent.

Willow's solution provided structure and support, enabling the team to post consistently 2-3 times per week across multiple platforms. This resulted in a measurable impact, including reaching over 127,000 people, generating nearly 16,000 interactions, and gaining 206 new followers, all of which strengthened their employer branding and team culture.

Godderis Accountancy