Case Study: EzwConsult achieves long-term LinkedIn visibility with Willow

EzwConsult builds long-term LinkedIn visibility over 5 years with Willow

Elly Zwerts, the solo consultant behind EzwConsult, faced the challenge of building a consistent and authentic personal brand on LinkedIn to generate trust and visibility for her HR coaching practice. Struggling with the time and effort required for content creation, she needed a sustainable solution to maintain her presence without it detracting from her core work. She turned to Willow for its social media management platform and coaching services.

With Willow, EzwConsult implemented a structured approach combining a central management tool and one-on-one coaching sessions. This provided Elly with a sparring partner for content ideas and strategy, enabling her to post consistently and authentically. The results included strong, relevant engagement on her posts, a more confident and intentional presence, and a LinkedIn profile that now strengthens her other marketing efforts and builds trust with potential clients before they even make contact.

EzwConsult