Case Study: Carbofisc builds a lasting multichannel social media strategy with Willow

Carbofisc grows audience 10% in 12 months with Willow

Carbofisc, an accounting and tax advisory firm, was seeking a computer-based solution to simplify managing its social media presence across multiple platforms without time-consuming manual copying of content. They began using Willow's social media platform and coaching services after winning a three-month free trial at an industry event.

Willow provided a centralized platform for Carbofisc to schedule and publish content across four channels, including LinkedIn, Facebook, and Instagram. This simplified their workflow, enabling consistent posting. As a result, Willow helped Carbofisc grow its combined social media audience by 10% in a year and achieve high engagement rates, such as a 17% rate on a top-performing Facebook post, making their brand feel more human and relevant locally.

Carbofisc