Case Study: Bluesalt HR achieves 3× more reach with less stress with Willow

Bluesalt HR boosts LinkedIn reach 3× with Willow

Bluesalt HR, an HR consultancy founded by Sophie Corona, faced the challenge of managing a consistent social media presence across six company pages and her personal profile. With her time stretched thin running multiple businesses, posting was inconsistent, risking missed opportunities to attract candidates and promote valuable blog content. To address this, she turned to the vendor Willow for a solution combining its AI tool and coaching services.

Willow provided a structured approach, using its AI to efficiently repurpose existing blog content into social posts and a calendar for scheduling across all platforms. The ongoing coaching and accountability ensured consistency. This resulted in a significant increase in reach and engagement for Bluesalt HR, with one post achieving a 73% engagement rate and a repurposed blog post garnering a 48% click-through rate, all while reducing the founder's stress.

Bluesalt HR