Case Study: Axis Group grows to nearly 100,000 LinkedIn followers with Willow

Axis Group grows LinkedIn audience to almost 100,000 with Willow

Axis Group, a company aiming to build a strong LinkedIn presence to reflect its values and attract talent, faced the challenge of having no roadmap to achieve this bold vision. They partnered with Willow, becoming one of the vendor's first customers to use its platform.

Willow provided its platform and personal support, helping Axis Group develop a consistent content strategy, activate employee profiles, and find a successful mix of post formats. This solution resulted in a 270% growth in total impressions and audience size, along with a 530% boost in engagement over one year. The company grew from a few thousand to nearly 100,000 LinkedIn followers and built a powerful employer brand that significantly improved their recruitment efforts.

Axis Group