Willow
34 Case Studies
A Willow Case Study
Altro Vastgoedgroep, a prominent real estate group, faced the challenge of managing a fragmented social media strategy across its four distinct business units. Despite having ambitious growth goals for platforms like Facebook and Instagram, their approach lacked structure and scalability. They partnered with Willow to find a smarter solution that would bring clarity and consistency without overwhelming their local teams.
Willow implemented a tailored multi-brand setup with three custom dashboards and provided a full year of social media coaching. This solution streamlined their content planning and scheduling across all brands and channels. The results were significant: Altro Vastgoedgroep achieved a 75% year-over-year increase in engagement, a 67% rise in total impressions, and saw some local offices achieve engagement growth of over 400%. Willow provided the tools and confidence for the team to successfully manage their multi-brand social media presence.