Case Study: Acs Accountants grows social media reach and gains clarity with Willow

Acs Accountants grows social audience 15.15% with Willow

Acs Accountants, an accounting and advisory firm with 10 offices, faced the challenge of managing a fragmented social media presence across multiple brands and platforms. With one person behind the wheel, they lacked structure and clear insights, risking inefficiency and lost ground to competitors. They turned to Willow and its scheduling platform to regain control.

Willow provided a solution that enabled efficient scheduling and publishing across LinkedIn, Facebook, and Instagram for nearly a dozen pages. This gave Acs the clarity they needed through analytics and link tracking, allowing them to see what content was working. The results were significant: in 12 months, their main social audience grew by over 15%, gaining 360 new followers, and one associated brand saw a staggering 316% growth. This measurable impact proved their social media efforts were driving real traction and supporting successful employer branding.

Acs Accountants