Case Study: Rock Springs Ranch boosts camp enrollment with Willoughby Design

Rock Springs Ranch boosts camp enrollment 27% with Willoughby Design

Rock Springs Ranch, a 735-acre 4-H property, faced the challenge of needing to become a financially sustainable, year-round destination to ensure its future. They engaged Willoughby Design for a comprehensive solution including brand strategy, identity, and environmental design to reinvent their brand and appeal to a broader, national audience beyond their traditional base.

Willoughby Design developed a new master brand that honored the ranch's history while elevating it as a modern destination, creating a more energetic sub-brand for the camp to widen its reach. The solution included a targeted marketing campaign and a streamlined website. As a result, Willoughby Design helped increase camp enrollment by 27% in the first year, with attendance continuing to grow annually.

Rock Springs Ranch