Case Study: Littler achieves a global brand identity with Willoughby Design

Littler unifies 1,800 lawyers across 100+ offices with Willoughby Design

The labor and employment law firm Littler faced the challenge of evolving its brand identity to work effectively across its global network of over 1,800 lawyers and 100 offices worldwide. They engaged the vendor Willoughby Design for a brand strategy, identity, and experience solution to create a system that could maintain a single brand voice while allowing for some local independence.

Willoughby Design’s solution was to create a sophisticated and flexible visual identity system, anchored by the concept of the dot on the Littler "i" becoming a symbol of global connectivity. The result was a refined and robust brand that successfully unified the firm's presence from the US to international offices. Willoughby provided a detailed brand standards guide to ensure global consistency, with the firm's marketing director noting they were a critical partner in extending the brand across continents.

Littler