Case Study: Toyota Great Britain achieves fairer, faster early talent hiring with Willo

Toyota Great Britain saves 161 hours and improves inclusive hiring with Willo

Toyota Great Britain, a lean organization supporting sales and marketing for Toyota and Lexus dealerships in the UK, faced a challenge in its emerging talent recruitment. Its traditional reliance on CVs made it difficult for candidates, especially those with limited work experience, to stand out and for the team to identify true potential and reduce unconscious bias. To move beyond these generic applications, the company partnered with Willo and its video interview platform.

By implementing Willo's asynchronous video interview software, Toyota Great Britain introduced a more flexible and accessible, skills-based hiring process. This solution allowed candidates to bring their CVs to life by answering role-specific questions on their own time. The results were significant, with an estimated time saving of 161 hours and a more equitable process that better served parents, caregivers, and neurodivergent applicants. Willo enabled the company to effectively narrow down thousands of applications to the most capable future hires.

Toyota Great Britain